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Client City of Marino (RM)
Communication Plan for the urban waste collection service with the door-to-door system and the promotion of behaviors aimed at environmental sustainability.
The inspiring principles of the environmental communication campaign are the prevention and minimization of waste production to the citizens and interested economic operators, including service managers and collection workers, encouraging involvement in the product / waste cycle and the growth of a shared responsibility.
• Integrated communication campaign
Executive planning and operational management
Monitoring during start-up
Concept, plan and management events of territorial animation
Edutainment in schools
Human resources
Training and coaching of operators
Communication media
Direct mailing
Press office and public relations
Content management web and social
Merchandising
Monitoring of results
Customer satisfaction
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